Lend your voice. Save our pubs.
The British pub is disappearing at a rate of more than one a day. We need people with reach, credibility, and genuine passion to help us change that. If you love British pubs, this is your moment to stand up for them.
#VATsTheProblem Our campaign is gaining real momentum. Your voice could take it to the next level.
Politicians listen to people they can’t ignore
The campaign to save British pubs needs more than facts and figures. It needs faces, names, and voices that reach people who might never otherwise engage with the issue. That is what an ambassador does.
The #VATsTheProblem campaign has shown what is possible when well-known faces lend their support. Awareness grows exponentially. Media pick it up. MPs take notice. The public engages in a way they simply don’t with a press release.
If you own a pub, love pubs, or simply believe that British communities deserve better — your association with this campaign carries real weight. And right now, we need that weight.
One post can reach millions
A single social media post from a well-known face reaches an audience that would take us months to build organically. That reach translates directly into pub owners joining the campaign and MPs feeling the pressure.
Media follow credible voices
Journalists cover stories when they have faces attached. An ambassador with a public profile turns a campaign story into front-page news and broadcast coverage.
The public vote with their feet
When someone they admire tells them to visit their local, they do. Ambassador endorsements directly drive footfall into the pubs we are trying to save.
Parliament responds to public pressure
MPs are most responsive when their constituents are engaged. A high-profile campaign that resonates publicly creates the political pressure needed to achieve real legislative change.
Six ways to make a real difference
Being a Save British Pubs ambassador is not a full-time job. It’s a commitment to use whatever platform you have — however large or small — to shine a light on something that genuinely matters.
Social Media
Share our content, post from your own pub visits, use #SaveBritishPubs and #VATsTheProblem. A single post from a credible voice can reach audiences we could never reach alone.
Write Content
A personal piece about what pubs mean to you — your local, a memory, a reason this matters. Authentic stories from real people resonate in ways that campaign copy never can.
Media Appearances
If approached by press or broadcast media about British pubs, mention the campaign. Or let us facilitate introductions — we actively seek media opportunities for our ambassadors.
Endorsement
Lend your name and a quote to the campaign. A short endorsement on our website from a recognisable face carries significant weight with media, politicians, and pub owners alike.
Political Advocacy
Write to or meet your MP. Attend industry events. Use your networks to push for fair taxation and regulatory reform. You may have access to rooms we do not.
Visit Your Local
The simplest and most powerful thing anyone can do. Visit a registered Save British Pubs venue, share it publicly, and show your audience that their visit genuinely helps.
You don’t need to be famous. You need to genuinely care.
Our most effective ambassadors will be people with a genuine connection to British pubs — whether as owners, regulars, industry professionals, or simply lifelong believers in what the pub represents.
We are actively seeking people with public profiles in hospitality, entertainment, sport, media, and business — particularly those who own or have owned pubs, or who have built public careers in and around the sector.
But we also want community champions — local figures, sports club chairs, councillors, and neighbourhood voices — who can mobilise their communities around their local pub in a way that no national figure can replicate.
If you have a story, a platform, and a belief that something needs to change — we want to hear from you.
Pub Owners with a Public Profile
Celebrities, chefs, and public figures who own or run pubs. Nobody speaks more credibly to this issue than someone who lives it.
Hospitality Industry Names
Chefs, restaurateurs, food and drink writers, and hospitality leaders whose audiences overlap directly with the people we need to reach.
Sports and Entertainment Figures
Athletes, presenters, musicians, and entertainers who are publicly associated with pub culture and the British way of life.
Community Champions
Local figures with genuine community roots and the ability to mobilise their neighbourhood around a cause that affects everyone.
It’s not just about giving. Here’s what you get back.
Save British Pubs ambassadors are recognised, celebrated, and supported. We make sure that your association with this campaign works for you as much as it works for the pubs.
Profile Boost
Featured on the Save British Pubs website, social media channels, and campaign materials — reaching a growing, engaged national audience.
Genuine PR Value
Media coverage, press opportunities, and association with a cause the public genuinely supports. Everyone loves the person saving their local.
A Powerful Network
Access to a growing network of pub owners, industry professionals, and fellow ambassadors who share your values and your commitment.
A Legacy That Lasts
When British pubs are still here in twenty years, you will know that you were part of the movement that saved them. That matters.
Simple. No commitment required to start.
One conversation is all it takes. We will never pressure you into anything — if the fit is right, it will be obvious.
Get in Touch
Call Simon or drop us an email. Tell us who you are and why you want to get involved.
One Conversation
We will have a relaxed, no-obligation call to understand how you can best contribute and what you would like in return.
We Agree the Shape
Every ambassador relationship looks different. We will agree something that works for your life and your schedule — nothing rigid.
Start Making a Difference
Your first post, endorsement, or pub visit as a Save British Pubs ambassador. Simple as that.
Once they’re gone, they’re gone forever.
British pubs have survived wars, recessions, and pandemics. But the combination of unfair taxation, soaring costs, and political indifference is unlike anything the sector has faced before.
The people who can change this are the people who care enough to speak up. If that is you, we would love to hear from you. There is no hard sell, no lengthy process, and no minimum commitment.
Just a conversation about whether your voice and our campaign could achieve something genuinely worth doing.
Let’s have a conversation
Call Simon or send us an email. We will get back to you within 24 hours and take it from there. No pressure, no formality — just an honest conversation about saving something worth saving.
Be the voice that saves our pubs.
Join a campaign that is already making a difference — and help us make it impossible to ignore.
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From market towns to city centres, our beloved pubs are disappearing at an alarming rate. These aren't just buildings - they're the soul of our communities, where friendships are forged, stories are shared, and British culture lives and breathes.
